However, Rogan worked for many years independently before signing his exclusive deal with Spotify. Like The Ringer’s Bill Simmons, who also thrives under the Spotify umbrella in 2022, Joe Rogan was a huge investment by Spotify into the podcast game with his contract. It could have something to do with the 200 million reasons they have to avoid canceling their most popular and lucrative property. Joe Rogan is one of the biggest podcast superstars out there. The showdown continues between Rogan and his critics but so far, Spotify is surprisingly standing by him. “To be frank, had we not made some of the choices we did, I am confident that our business wouldn’t be where it is today,” Ek reportedly told his employees. The CEO allegedly said, “Exclusivity does not equal endorsement,” basically washing his hands of JRE content and any controversies that arise from it. Nearly two years after Spotify struck a deal with Joe Rogan for a reported 100 million, a new report claims Rogan actually received at least 200 million. Ek told his employees that JRE contributed to the overall success of the company. Spotify CEO Daniel Ek defended his decision to keep Rogan on the platform despite pleas for his cancellation both externally and internally. Rogan’s show is Spotify’s most popular podcast in the United States and in 93 countries thanks to the millions of listeners who tune in for every episode. Apparently, those deals were each worth a little under $200 million. The report also notes how that sum is more than Spotify paid to buy major podcast production companies Gimlet Media and The Ringer. Now it appears that number was wildly inaccurate.Ī new report from The New York Times claims that the three-and-a-half-year deal is worth at least $200 million with the potential for additional payments. Even as the mob became more vocal demanding that Spotify cut ties with podcaster Joe Rogan, the media kept reminding everyone that the “Joe Rogan Experience” (JRE) host had a $100 million contract with the platform.
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