Spotify sent an email last week to all artists registered for the Spotify for Artists program, with a link to “2019 Wrapped for Artists.” You need to be an artist with music on Spotify, but that’s it – the company even says you only needed three (!) listeners prior to the end of October to qualify for the “Wrapped” report. Putting aside the streaming business model itself for a moment, though, let’s consider what artists are doing here. There are reasons to distribute music to streaming services, and ways of leveraging that distribution to financial benefit (albeit largely indirect). First, before I sound immediately anti-Spotify or anti-streaming, this isn’t necessarily about that.
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